Acquisition

Learn more about user acquisition — whether it's data.ai best practices or industry-specific. Connect with acquisition experts obsessed with driving growth, lowering CPI and improving CAC efficiency, as well as ASO, Keyword Search Strength and more.

  • 8 Topics
  • 12 Replies

8 Topics

Arya Shah
Explorer
Arya ShahExplorer
asked in Acquisition

Market Trends for Aug'23 & Sept'23

Is there an overall drop in UA spends and DAUs which people are seeing in mobile games in August and September months? Have the CPI costs increased? If yes, what could be the probable reasons for the same? 

6
S
2 months ago
J
Dreamer
jatinguptaDreamer
asked in Acquisition

UA strategies.

To acquire players from the west, we are running ads on fb, instagram, google, putting out content on our game pages. Is there any specific better way that we are missing out on? Do you guys know any agency or a person who has expertise in UA specifically for western market in F2P casual mobile games?

3
Alex Williams
1 month ago
Alex Williams
Alex WilliamsCommunity Manager
asked in Acquisition

How are you handling your ASO?

Our App Store Optimization is something we’re all wanting to understand and improve. How are you and your teams getting efficiency out of your ASO strategy? What are some tips you could share with the community?

2
T
1 month ago
Alex Williams
Alex WilliamsCommunity Manager
asked in Acquisition

What is the reason there is a difference between data.ai download estimates and a publishers' actual downloads?

Does anyone have any insight here?

1
Emily Cid
4 months ago
Alex Williams
Alex WilliamsCommunity Manager
published in Acquisition

Five-Part User Acquisition Strategy Series | 10 Minute Tips & TricksOn-Demand Webinar Series

Hello data.ai Community,We recently wrapped up our five-part, 10 Minute Tips & Tricks series on UA Strategies. Each session is available to watch on-demand here in the Community, so check them out below! If you’re looking for quick, value-packed data.ai tips to enhance your user acquisition strategy, then this webinar series is for you. And the best part is that each video is roughly ten minutes long! Feel free to ask any questions in the comment section per video. Part 1: Timeline TrendsIn order to get revenue, you need to get downloads, and in order to get downloads, you need to show why your app is worth downloading. This can be done via your app's icon, screenshots, and description. You want to make sure you control all of these for your app.But equally speaking, you want to be able to monitor how your competitors are controlling theirs. Because the moment those change, it can be an indicator of a much larger marketing campaign or product update that you want to get ahead of an

210
Alex Williams
2 days ago
D
deepakvinoddata.ai Employee
posted in Acquisition

3 ways to run SDK analysis

Have the SDK acccess and wondering what’s the best way to analyse the data? Here are 3 ways to run SDK analysis  What are the top SDKs being used across different SDK types? Example - What are the top Ad Mediation SDKs based on app installsFrom Discover section, select the Top Apps → SDKsFrom the filters select the type of SDK followed Platform, Country, Category and Date  Sort this by one of the 6 metrics available for your analysis Which apps have installed a specific SDK? Example - Which apps have installed the AdMob Mediation SDK into themEither from the Top SDKs report or by searching from the universal search bar on top select the specific SDK. From here, you can click on the SDK name hyperlink and then see the list of apps with the SDK and also filter this by country/category. The result will also show the Installed dates.  Please note that the Top 1000 apps per country and/or per category & subcategory is what you can see here.Can I get the full list of apps that have a typ

0
D
1 month ago
E
Elle Parkdata.ai Employee
posted in Acquisition

Better understanding of user acquisition with data.ai

What are the best ways to utilize data.ai in User Acquisition perspective? While data.ai offers wide range of mobile app data, here are few data points you can check to have better understanding of UA.  Timeline Report - Check app version updates, app market asset status In any app’s detailed analysis page, go to info>timeline. From here, you can check an app’s detailed app updated records including icons, description, version update and many more. data.ai automatically show you the changes that have been made by colors:Red indicates content that are removed or modified. Green indicates newly added content. Having a higher app update frequency is one of the known key factors to boost ASO.  Download channel - Breakdown total downloads into paid and organic Total download volume consist of paid downloads and organic downloads. If your contract includes the Download Channel report, you can get in-depth details on this. Go to Analyze > Market insights > Download channel or, in sin

0
E
1 month ago
Alex Williams
Alex WilliamsCommunity Manager
posted in Acquisition

Webinar Q&A | Game On: Elevate your user acquisition strategy with 5 quick plays (10/31/23)

Hello and thank you for attending today's webinar title, "Game On: Elevate Your User Acquisition Strategy with 5 Quick Plays."We're excited to continue the conversation here in the Community. If you have any questions, please comment below and our panelists will reply for the rest of the day. If you have any insights you'd like to share, we welcome your thoughts as well.This webinar topics include:Increasing efficiency and cutting through the noise with data.ai's exclusive Mobile Performance Score: Learn about our cutting-edge tool that's redefining the way you measure mobile performance. Tactics to fight rising advertising costs and improve Customer Acquisition Costs: Gain insights that will supercharge your user acquisition efforts.Thank you for joining!

0
Alex Williams
1 month ago

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