Question

How do you define "retention?"

  • 11 July 2023
  • 2 replies
  • 655 views

  • Anonymous
  • 0 replies

Curious how everyone in the Community is defining “retention?” Would you mind sharing which industry you’re in and the reasoning behind your definition?


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Userlevel 1
Badge +2

I work in a retail e-commerce industry. We usually use retention to understand if our strategy of keeping our costumer interested and engaged is working. Retention will be related with our sortment and the higher retentions can mean and become higher frequency of orders.

Userlevel 1
Badge +3

data.ai defines Day 0 as the date of the first open. Check out our User Retention Report Guide to see how data.ai calculates and defines our retention estimates!

I know many industries think about day 0 differently: first order, the first time a specific feature is used, when they sign up for an account. Really interested to see how others are defining this internally at their company! 

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