Hello,
when in data.ai docs like “Mobile State 2023” for example, it is said : IAP revenue is $100 billion. Is it after App Stores take their 30% parts or before ?
Olivier
- Community Manager
- 4 replies
-
20 September 2023
Hi Olivier - Great Question!
In data.ai Intelligence, we show net-to-publisher revenue. This is the revenue the publisher receives after the app stores take their cut. In reports like State of Mobile, we are showing gross consumer spend which is inclusive of the tax the app stores take.
Hope that helps!
Emily
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