Why do I see different numbers for Active Users on the Compare/Usage/API Reports?

Hello data.ai Community,

Our Support team took some time to put together a little article that tackles a question they frequently receive. If you have any further questions on this topic, feel free to comment below.

Sometimes customers will try to compare Active User data from the “Compare” report with the “Usage”  report, or API 1.3 and they will see a discrepancy in the numbers presented. 
 

Reports:

• Compare app

• Usage Report

This is expected for the following reason:
 

Root Cause:

The “Compare” report does not include Tablets. On the bottom of the report you can see this message displayed: “Usage metrics for ‘all supported devices’ do NOT include tablets:”

Now if you check this data on the “Usage” report and segregate by device, you will see that we take Tablets into consideration:

In short, we have 5142 AU coming from tablets (which is not considered on the “Compare” report).

Lastly, the “API 1.3” numbers take Tablets into consideration (so it will match the “Usage” report, but not the “Compare” report).

 

API call: 

https://api.appannie.com/v1.3/intelligence/apps/all-android/app/20600000007927/usage-history?countries=TH&device=android&granularity=monthly&start_date=2023-01-01&end_date=2023-07-15

We hope this provides clarity and would be happy to answer any additional questions.