Hello and happy Friday everyone!
What was happening in Mobile this week? Check out the top 5 trends below.
📣X introduces audio and video calls 📲📣
X is introducing voice and video calls to the platform. 📞 The new feature is currently in testing 🧪 but is available to iOS users, soon to be released on Android. This is another update to X following Elon Musk’s promise to make X an “everything app.”
🎮The *new* Fortnite Chapter 1 🔫 🎮
Fortnite is “rolling back the clock to 2018” in their much anticipated new launch, Chapter 1. The time-traveling tale 🕰️ is set to bring back old locations and remixes on classic skins, all of which have been spotted 👀 in a new teaser trailer 🎬. Fortnite Chapter 1 launches on 3/11/2023.
💰Microsoft selling Copilot AI tool 📊💰
Microsoft is capitalizing on the new era of AI with its new add-on tool. The Microsoft 365 Copilot is now available for Office app subscriptions, specifically those for business. The feature costs $30 per person per month and is estimated to add up to over $10 billion in annual revenue by 2026.
📣 Snapchat launches creator collabs 🤝📣
The Creator Collaboration Campaign is designed to facilitate partnerships between creators and advertisers. Some of the features include a creator discovery API enabling quick stats 📊 on the available creators across the platform and paid partnership 💰tags.
🛍️ Mobile shoppers are set to spend more than 50 billion hours in shopping apps globally 📈🛍️
📱Mobile technology is reshaping the retail landscape. Now, as consumers switch their allegiance from physical malls to virtual shopping apps, the pressure is on traditional brick-and-mortar 🏢 retailers to stay relevant.