The new video model for mobile is coming

  • 4 December 2023
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Generative AI will introduce a new paradigm for mobile engagement.

Case: Runway AIs text-to-video for mobile use cases.

Example: Canvas just released its AI video generator powered by Runway AI.

Example: InMobi- In-app sales videos for publishers/brands.

Text-to-video as well as text-to-image will enable a totally new user engagement UX for consumers.

Further, generative AI IMO will soon enable mobile video to be interactive and immersive, not just static.

The monetization use cases will be limitless.

Imagine a consumer creating their own video(story?) that can be interacted with on their smartphone. Engaging friends, customers, and brands.

Monetization on mobile is just beginning.



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