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Jin Parkdata.ai Employee

data.ai’s methodology of “download” and “store revenue”.

data.ai users commonly ask question about data.ai’s methodology.Today, I’ll go through data.ai’s methodology and explain it as easy as possible. Both “download” and “store revenue” estimations are based on the rank history in the app stores (App Store / Google Play Store). Download Ranks of “Among Us!” in US (iOS)Download estimation in US (iOS)In the same way, data.ai estimates “store revenue” based on the trend of rank history. data.ai has stored more than 1 million first-party data from all over the world. (From data.ai ConnectPlus)As you can see, “Among Us!” ranked 26th in Oct 2023 (US). With both the global first-party data and rank history of “Among Us!”, data.ai is able to estimate its volume of downloads on a daily basis. In essence, this is how data.ai estimates “download” and “store revenue”. Take Note: data.ai has never used first-party data directly for each app’s estimated data on the UI and has always followed SEC compliance.

18 days ago

Anonymous

data.ai news

data.ai Glossary | Full list of every data.ai metric and definition

Hello Community,We have a great new resource for anyone and everyone who uses data.ai:A full data.ai glossary containing every data.ai metric name and definition. You can find the entire glossary list here. For example, the glossary contains the following metrics and definitions (click the link above to see the entire list). Metric Name Metric Definition # Ad Platforms The number of ad platforms through which the app was advertising. # Advertiser Apps The number of apps that the monetizing app displayed ads from. # Downloads Reached The number of new downloads across all apps with the SDK installed across the filters that are set. # Search Results The number of apps returned as organic search results for a keyword search query. % Active Days The average percentage of days in the given period the app is used; this is similar to average daily active users divided by active users in the week or month. % Apps Integrated Indicates the percentage of apps that

26 days ago

koyaDreamer

General Q&A

Does "Store Revenue" include taxes?

I am trying to analyze app revenue in Japan.Is the "Store Revenue" seen on the compare page including or excluding tax? (Japanese consumption tax)Also, what is the difference between this and the "Total Revenue" seen in the Portfolio Analysis?

26 days ago

Anonymous

This mobile moment

Mobile Insights Monday | Streaming Best Picture Nominees, Tik Tok Ban, & The Fall and Rise of Hypercasual

We are back with our fourth “Mobile Insights Monday” webinar. Once again, this session featured data.ai’s Principal Market Insights Manager, @Jonathan Briskman as we dove into the following industry trends. Today’s webinar takes a deeper dive into the latest dataGEMS Newsletter which included:Streaming app’s performance following Oscar-worthy movie releases Tik Tok’s potential ban and the consumer spend shockwaves it would make in the USA Are Hypercasual games trending down, or are we seeing a new rise in their virality? Watch this session on-demand and check out the relevant metrics below:If you have any questions, thoughts, or your own insights from this week’s content, comment on this thread and our team will jump in to continue the conversation. Reports: Streaming in the Spotlight: And the Oscar Goes To...With the 96th Academy Awards just around the corner, it's time to check in on how the top movies of 2023 reshaped the streaming app space. This year’s Best Picture nominees were w

1 month ago

wliangdata.ai Employee

Sales and lead gen

Discover Which Apps/Games are Advertising

For those of you doing app/game user acquisition or looking for advertising leads, perhaps you are looking for a list of top advertisers under a certain app category, so you know exactly who is marketing in your local market or has ad budgets. And we have some insights for you!You may simply go to the panel on the left hand side of our platform, find “Top Charts” and click on “Advertisers”.We support 16 different ad platforms for this report. Once you select a single ad platform and set up the other time frame/country/device filters, you will see a list of advertisers that fit the criteria. For example, Alibaba.com - B2B marketplace and Temu - Shop Like a Billionaire are the top 2 advertisers for AdMob on Android phones in the U.S market in February 2024 in terms of Advertising Share of Voice. You will see thatTemu also advertised on Facebook, Instagram, and YouTube if you hover above the result in the # Ad Platform column. We are able to track 208 ad creatives from this advertiser, w

1 month ago

Hwi Bangdata.ai Employee

Gaming

Love and Deepspace 7th most Downloaded Game!

Released on January 18th Worldwide, Nikki Inc’s Love and Deepspace quickly climbed to the the 7th most Downloaded Game Worldwide, placing amongst games like Roblox, Free Fire, and Royal Match, based on the Top Apps report from data.ai!Evoking the feel of games like Mystic Messenger and Tears of Themis, Love and Deepspace combines the storybook experience with Action RPG elements reminiscent of Genshin Impact.Love and Deepspace showcases Nikki Inc’s expertise in graphics and art design seen in their previous games (Shining Nikki and Love and Producer) and packages it in a format that is much more appealing to a broader audience.This game isn’t falling behind in monetization either. With a Gacha system and a battle pass at its core, Love and Deepspace has already broken the $10 million mark as of January 31! With the focus on the characters, players have a chance to “wish” for alternative versions of the male love interests Rafayel, Zayne, and Xavier.These changes aren’t limited to cosme

1 month ago

Anonymous

data.ai news

Top Publisher Awards 2024!

This year, among the top 50 publishers, those focusing on non-gaming content rose to 13, up from 11 in 2022 with Tencent topping the charts for the seventh year in a row. In its 13th year, the Top Publisher Awards represent the most successful companies in 2024. The awards are made possible by the combination of more than 1.2 million apps categorized under our industry-first Game IQ and App IQ taxonomy and our applied ai-driven market data. This year, we honor the accomplishments of over 400 global publishers from 45 different markets worldwide, who are the driving force behind the ever-vibrant app economy. Non-Gaming Apps Propel A Rebound in the SectorIn 2023, spending in apps outpaced games, fueling 11% YoY growth in consumer spend to $64 billion, propelling the rebound of the overall sector. In fact, among the top 50 publishers, the number of those focusing on non-gaming content rose to 13, up from 11 in 2022. Social and entertainment apps experienced double-digit growth in consumer

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1 month ago

Anonymous

This mobile moment

Mobile Insights Monday | Tax apps, Health & Fitness, and Royal Match

We are back with our third “Mobile Insights Monday” webinar. This session featured data.ai’s Principal Market Insights Manager, @Jonathan Briskman and we’re thrilled with the insights Jonathan brought to the table. Today’s webinar takes a deeper dive into the latest dataGEMS Newsletter which included:Personal Tax Apps Filed Their Return to Prominence in January Health & Fitness Apps Get Pumped Up for a New Record Month Royal Match Ignites Rapid Path to Another $1 Billion Watch this session on-demand and check out the relevant metrics below:If you have any questions, thoughts, or your own insights from this week’s content, comment on this thread and our team will jump in to continue the conversation. Personal Tax Apps Filed Their Return to Prominence in JanuaryFrom 2018 through 2021, first-time personal tax app installs were on a roll of sequential year-over-year growth in January of each year. Then we reached 2022 and downloads of these apps dropped to their lowest January level in

2 months ago

Vlad Prelevicdata.ai Employee

General Q&A

Discover Breakthrough Apps in a Specific Category

Hi everyone! If you're interested in discovering new apps that are becoming popular in a specific market, I highly recommend using the Top Apps Report.Here's how you can use the Top Apps Report to identify emerging apps in a particular category:Rank Apps by Downloads: Choose 'weekly' granularity for the date column and select the last two weeks as your time period. Adjust Filters: Set the view to 'Unified App', select 'All Supported Devices', and for this example, let's choose the US as our geographic location. Choose Category and Subcategory: Under 'Category', select 'Applications', and for 'Sub Category', choose 'Productivity'. Sort by Percentage Change: Change the sorting option to 'Downloads Change (%)'. Set Comparison Period: Choose 'Period over period' for comparison. Figure 1 disclosed below shows the final outcome. Red boxes outline all the areas that require adjustment from your side. The image is constrained and discloses only top 10 apps sorted by % change in downloads, ho

2 months ago

Tony Yudata.ai Employee

Acquisition

Peloton - Did The Free Membership Tier Help?

Happy Friday! I like to think that March is still a good time to start hitting the gym so I thought it might be fun to also look at a fitness app. Let's check out Peloton since it rebranded itself last year and introduced a new free app membership in May 2023. This move by Peloton demonstrated their commitment to expanding accessibility and engaging a broader audience in their fitness ecosystem, but did it work? Taking a quick peek at Downloads, it looks like Peloton had a 39% increase in June 2023! To make sure it wasn't just a summer trend, I also compared it to June 2022 and it was pretty flat in 2022. I also looked at Active Users to make sure Peloton members were using the app and working out, versus just having the app on their phone. Usage seems to have stayed elevated after May 2023. Looks like the free membership tier is working but I was curious how it might have affected app revenue. Using the new In-App Purchase feature, I was able to see that June 2023 did get impa

2 months ago

Anonymous

This mobile moment

Weekly Top 5 Mobile Trends (02.19.24 - 02.23.24)

We’re back with more mobile trends from last week! This week we’re talking about:🌟 Let’s dive into the headlines…🍎⚽Apple launches Apple Sports app 🍎Apple launched a new iPhone 📱app this week called Apple Sports, giving users a one-stop location to check scores, team stats and betting odds. The app supports several major sports 🥅 leagues including the 🏀 National Basketball Association (NBA), 🏒 National Hockey League (NHL) and ⚽ The Premier League with more being added at a later date.📣🎮 Nintendo Switch 2 delayed until 2025 📣Nintendo shares have fallen 📉 nearly 6% after a report suggested the launch of the Switch 2, the next version of its flagship gaming console, would be delayed. 📆 The current Switch is nearly 7️⃣ years old and so its successor is highly anticipated, originally scheduled to be released towards the end of this year.⏸️🧠 Google pauses AI tool Gemini ⏸️Google has temporarily suspended ⛔the ability of Gemini, its generative AI model, to generate images 📸 of pe

2 months ago

Hunter2k19Dreamer

General Q&A

Ranks by: Store Rank - Google Play

I have some questions related to top charts.Q1: Data.ai shows the overall top charts which includes games & apps too. but on google playstore we can only see top charts with respect to games & apps separately. My questions is how data.ai collects such type of overall data.Q2: How does data.ai shows the top charts data on analyzing which KPI, how does other app stores rank app under what KPI.

2 months ago

Jean-luc Detzeldata.ai Employee

Gaming

haba1Dreamer

Media and entertainment

The new video model for mobile is coming

Generative AI will introduce a new paradigm for mobile engagement.Case: Runway AIs text-to-video for mobile use cases.Example: Canvas just released its AI video generator powered by Runway AI.Example: InMobi- In-app sales videos for publishers/brands.Text-to-video as well as text-to-image will enable a totally new user engagement UX for consumers.Further, generative AI IMO will soon enable mobile video to be interactive and immersive, not just static.The monetization use cases will be limitless.Imagine a consumer creating their own video(story?) that can be interacted with on their smartphone. Engaging friends, customers, and brands.Monetization on mobile is just beginning.

5 months ago

jatinguptaDreamer

Acquisition

UA strategies.

To acquire players from the west, we are running ads on fb, instagram, google, putting out content on our game pages. Is there any specific better way that we are missing out on? Do you guys know any agency or a person who has expertise in UA specifically for western market in F2P casual mobile games?

6 months ago

davidpombarDreamer

General Q&A

How do you maintain the quality of your data?

disclaimer: I am the CPO of Trackingplan, a SAAS observability and data quality solution for digital analytics and marketing dataBased in your experience, I would like to know how you currently detect problems in your data and how much effort does it take to maintain a minimum of quality?- Do you have a dashboard to monitor them?- Do you carry out manual QA processes from time to time or per release?- Do you have automated tests?- etc…Thank you in advance

6 months ago

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