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16 Topics

J
Dreamer
jatinguptaDreamer
asked in Acquisition

UA strategies.

To acquire players from the west, we are running ads on fb, instagram, google, putting out content on our game pages. Is there any specific better way that we are missing out on? Do you guys know any agency or a person who has expertise in UA specifically for western market in F2P casual mobile games?

2
Alex Williams
46 minutes ago
O
Dreamer
OliveDreamer
asked in General Q&A

Noob question

Hello,when in data.ai docs like “Mobile State 2023” for example, it is said : IAP revenue is $100 billion. Is it after App Stores take their 30% parts or before ?Olivier

1
Emily Cid
21 hours ago
Arya Shah
Dreamer
Arya ShahDreamer
asked in Acquisition

Market Trends for Aug'23 & Sept'23

Is there an overall drop in UA spends and DAUs which people are seeing in mobile games in August and September months? Have the CPI costs increased? If yes, what could be the probable reasons for the same? 

6
S
21 hours ago
S
Sid Kleinpeterdata.ai Employee
posted in General Q&A

Quickly Identify Emerging Player Trends for your Game/App

Want to keep track of which other apps or games are competing for your users’ time? And even further, quickly check which new and emerging apps and games your own users are now using?data.ai’s  Top Apps Report sorted by Active Users and App Used helps answer these questions quickly.  To reach this reportNavigate to our Top Apps Report Select App Store Categories Filter by Active Users Select either iPhone or Android phone  Select Weekly or Monthly date Granularity  Input your app or a competitor app into the “App Used” filter  In the example above, we are analyzing Monopoly Go’s Android Users in the United States for the last three months, and we can see how many of their users are playing other games such as Roblox, Pokemon Go, and competitors like Coin Master, and how the usage in those apps are trending compared to the previous 3 month period.  To quickly identify new apps or games and emerging competitors for your users time, sort the table by “Change % Period Over Period” and then

0
S
1 day ago
S
Dreamer
SanketDreamer
asked in General Q&A

Downloading metrics for more than 1 city

Hey Community. Wassup.Q - So, when I try to pull out & download some metrics, I observed that it can only be done on Country, state level & city level. But in city level, you do not have an option to select multiple cities. Is there a way to do that?

1
B
6 days ago
Alex Williams
Alex WilliamsCommunity Manager
published in Sales and lead gen

3dot14: Doubling their sales leads and improving conversation rate by 50%

Hello data.ai Community.We’re excited to share another amazing story about 3dot14!  Who is 3dot14?3dot14 is a mobile first demand-side platform (DSP), helping marketers around the globe acquire high value users for their apps. Their machine learning technology enables them to drive user acquisition and retargeting at scale for clients, which includes the likes of Amazon, Gojek, Lazada, and Plarium Games. Key Results2x increase in leads per month since using data.ai Improved conversion rate by 50% with data.ai Intelligence Increased average revenue per advertiser by almost 60% When our team sat down with Afraz Naqvi, co-founder of 3dot14, he shared: "I created an alert that informs me whenever there is a spike in downloads in finance apps in India. We were able to onboard 50-70% more advertisers per month due to our proactiveness, which was a direct result of us setting up those alerts.” To watch the video, click here. ChallengesFrom the outset, 3dot14 utilized the free version of data.

100
Alex Williams
22 days ago
Alex Williams
Alex WilliamsCommunity Manager
published in General Q&A

Why do I see different numbers for Active Users on the Compare/Usage/API Reports?

Hello data.ai Community,Our Support team took some time to put together a little article that tackles a question they frequently receive. If you have any further questions on this topic, feel free to comment below. Sometimes customers will try to compare Active User data from the “Compare” report with the “Usage”  report, or API 1.3 and they will see a discrepancy in the numbers presented.  Reports: Compare app Usage Report This is expected for the following reason: Root Cause:The “Compare” report does not include Tablets. On the bottom of the report you can see this message displayed: “Usage metrics for ‘all supported devices’ do NOT include tablets:” Now if you check this data on the “Usage” report and segregate by device, you will see that we take Tablets into consideration: In short, we have 5142 AU coming from tablets (which is not considered on the “Compare” report).  Lastly, the “API 1.3” numbers take Tablets into consideration (so it will match the “Usage” report, but not the

150
Alex Williams
1 month ago
Alex Williams
Alex WilliamsCommunity Manager
asked in Engagement and retention

How do you define "retention?"

Curious how everyone in the Community is defining “retention?” Would you mind sharing which industry you’re in and the reasoning behind your definition?

2
thiagotrimoli
Pathfinder
1 month ago
L
LindsayAmodiodata.ai Employee
asked in General Q&A

Advanced Reviews Users?

Hi All, Would love to hear your favorite parts about the ease and efficiency of Advanced Reviews! Any specific wins this has caused for your workflow and action you’ve been able to take based on the quick findings?

0
L
1 month ago
AlexJancso
Pathfinder
AlexJancsoPathfinder
asked in General Q&A

How do you select multiple apps to compare without clicking one-by-one?

I often find myself creating groups of apps to conduct analyses on, generally because I’m looking at a specific segment that’s not defined by Data.ai or because I have a specific type competitor I want to analyze. Often, I sift through long lists of apps through reports like the app explorer or top apps, and need to click each app I want to compare ( “Select objects to compare”) or add to a group individually. Is there a faster way to do this?For example, say I want to select 20+ consecutive apps in a list, my instinct would be to select the first app in the list,  hold down shift, then select the last app in the list of consecutive apps, with the expectation that all the apps in between will be selected. This is not possible though, it simply selects the text in the list instead of the checkboxes.  

2
AlexJancso
Pathfinder
2 months ago
Alex Williams
Alex WilliamsCommunity Manager
asked in General Q&A

Why are some MPS scores showing as N/A?

Does anyone know?

1
L
2 months ago
Alex Williams
Alex WilliamsCommunity Manager
posted in Monetization

TikTok’s monetization dethrones gaming royalty

TikTok continues to redefine what’s possible in mobile monetization. In Q1 2023, TikTok became the first app to ever surpass $1 billion in consumer spend in a single quarter. Honor of Kings, a game and the second best app, earned $570 million in global consumer spend across iOS and Google Play, while YouTube rounded out the top three with more than $530 million. Consumer spend totals alone do not reveal how much of a unicorn TikTok is in terms of in-app purchases. While nearly 70% of in-app purchase spending in non-game apps comes from subscriptions, TikTok bucks this trend by relying on one-time purchases (typically more popular among gaming) to gift to their favorite streamers. TikTok is the only non-gaming title among the top 10 by one-time purchase revenue in the United States, leading hit games like Candy Crush Saga, Roblox and Pokémon GO. The social video giant has built a large and loyal fan base, allowing it to forgo the reliability of the subscription model and instead rake in

0
Alex Williams
2 months ago
Alex Williams
Alex WilliamsCommunity Manager
posted in Monetization

Insider Tips: Competitive monetization strategies

In data.ai’s Insider Tips report, we outline just how vital Total App Revenue is for your app in our five Insider Tips.Learn everything from optimizing your ad networks to strategizing for your genre by digging into your competitor’s successes. And discover how two leading brands (Voodoo and Badoo) implemented winning monetization strategies based on ad revenue and IAP.Total App Revenue empowers you to identify the revenue streams making up the $500 billion mobile economy.Check out the latest report to see how you can anticipate your competitor’s monetization plan (before they do) – and your app can be more profitable than ever.

0
Alex Williams
2 months ago
Alex Williams
Alex WilliamsCommunity Manager
posted in Monetization

State of App Revenue 2023 | Report

Have you read the State of App Revenue 2023 Report yet? Our team at data.ai is thrilled to share our latest app revenue report revealing never-before-seen insights into the complete picture of mobile monetization!READ THE BLOG POST HERE. ----------------------------- The app economy is worth ~ $500 billion, of which $336B (67%) comes from advertising and $167B (33%) from in-app purchases. Apps including Instagram and TikTok captured roughly 65% of this advertising spend, while games snagged 35%. This is the opposite of the dynamic seen with in-app purchases, where games account for the majority of app store consumer spend at 66%, while apps capture the smaller portion at 34%. Mobile advertising spend is not only a bigger chunk of the total revenue, but it also grew much faster at 14% YoY in 2022 despite significant headwinds such as General Data Protection Regulation (GDPR) in Europe and Apple’s App Tracking Transparency. App store consumer spend on the other hand decreased slightly in

0
Alex Williams
2 months ago
Alex Williams
Alex WilliamsCommunity Manager
asked in Acquisition

What is the reason there is a difference between data.ai download estimates and a publishers' actual downloads?

Does anyone have any insight here?

1
Emily Cid
2 months ago
Alex Williams
Alex WilliamsCommunity Manager
asked in Acquisition

How are you handling your ASO?

Our App Store Optimization is something we’re all wanting to understand and improve. How are you and your teams getting efficiency out of your ASO strategy? What are some tips you could share with the community?

0
Alex Williams
2 months ago

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