data.ai’s methodology of “download” and “store revenue”.

  • 21 November 2023
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data.ai users commonly ask question about data.ai’s methodology.

Today, I’ll go through data.ai’s methodology and explain it as easy as possible.

 

  1. Both “download” and “store revenue” estimations are based on the rank history in the app stores (App Store / Google Play Store).

    Download Ranks of “Among Us!” in US (iOS)
    UgUoU9xHBq5T3KrFhKGRF8yzOk2qxgwSIXsR-mCgQ2_dypU9WvcI22V_JeNyozWwRNG6ddMFn_jLwdXV8ec3GRQtrBiEaRSZKXcs4I0UslnrJIeqKLMhSXWtgfxebKa_SVpmrVl3fu60P3_J8Y-Cclk

    Download estimation in US (iOS)
    Hovw0owGPblNFCfvdqoPvaer2Y4tTaoI037POzRI9rnMNVhGtL8ISZ7PqMAP5F8gANehSg88MSYg46LazbIzgJa3RxrlqKAGQ-hBcitn3lUf7L2PpSd6dEO8NhTnNC1ur9T_BrZg_glji7WOtyMm-Ck
    In the same way, data.ai estimates “store revenue” based on the trend of rank history.
     
  2. data.ai has stored more than 1 million first-party data from all over the world. (From data.ai ConnectPlus)

    -hBGo38knAvPPowXRVVVv2hAfvlpdh0yjN3Tn-075DHNfWZ0kPSgXRQCAASgWYnLYsJQlZXx7_WPxoZF9brHO7a5wpBOaS2ZjghE_X1-sR3hjrdzmYOIzaGyRjlsjnRxjWtjKwtWuQJRpN8KRBw32eI7CDJW7lqGhhpwQn_LiOXTr3wRXw-VnZkMoiw76YZxSsr2aMbG-ci8BtgQBSlzHFLemVma9EHhZUkkPRP5wY1A4Ueio-XwnS_9oJDuU8KIht9FpXfBTRJAhxtaRQ9-c0R_vXNDZubHxdxql6OOtQociU

    As you can see, “Among Us!” ranked 26th in Oct 2023 (US). With both the global first-party data and rank history of “Among Us!”, data.ai is able to estimate its volume of downloads on a daily basis. 

 

  1. In essence, this is how data.ai estimates “download” and “store revenue”. 

 

Take Note: data.ai has never used first-party data directly for each app’s estimated data on the UI and has always followed SEC compliance.

 


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