Acquisition

Learn more about user acquisition — whether it's data.ai best practices or industry-specific. Connect with acquisition experts obsessed with driving growth, lowering CPI and improving CAC efficiency, as well as ASO, Keyword Search Strength and more.

  • 14 Topics
  • 15 Replies

14 Topics

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Tony Yudata.ai Employee
posted in Acquisition

Peloton - Did The Free Membership Tier Help?

Happy Friday! I like to think that March is still a good time to start hitting the gym so I thought it might be fun to also look at a fitness app.  Let's check out Peloton since it rebranded itself last year and introduced a new free app membership in May 2023.   This move by Peloton demonstrated their commitment to expanding accessibility and engaging a broader audience in their fitness ecosystem, but did it work? Taking a quick peek at Downloads, it looks like Peloton had a 39% increase in June 2023! To make sure it wasn't just a summer trend, I also compared it to June 2022 and it was pretty flat in 2022.   I also looked at Active Users to make sure Peloton members were using the app and working out, versus just having the app on their phone. Usage seems to have stayed elevated after May 2023.    Looks like the free membership tier is working but I was curious how it might have affected app revenue. Using the new In-App Purchase feature, I was able to see that June 2023 did get impa

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2 months ago
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Samantha Kdata.ai Employee
posted in Acquisition

Understanding Breakout Performance of Apps in Your Genre

Want to better understand which apps are seeing breakout performance to understand who could be taking more market share and/or learn from their successes? Look no further than our Top Apps report! By using the Top Apps report and sorting by a metric by value change, you can identify apps that have seen strong growth over a period of time in a specific metric, whether that be downloads or active users. Using the below example for top Food & Drink apps in the US by download change for 2023 compared to 2022, we see Dairy Queen came in at #1 for download growth. They increased their downloads by 4M YoY. WOW! From here, we can take this one step further to understand what contributed to this growth using our Compare Report to analyze the download trends over time. We can now see that Dairy Queen experienced two significant spikes in downloads throughout the year that aligns with their 85 cent blizzard campaign! Looks like this one was a success in acquiring new users!  Happy exploring

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3 months ago
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AngelaFulbertdata.ai Employee
posted in Acquisition

Why does ASO matter?

Imagine your app buried under tons of others in the app store. Yikes! App Store Optimization (ASO) is your tool to unearth your gem and shine a light on it. Here's why ASO matters:Visibility is king: The higher you rank, the more people see your app. Organic downloads are free: In a world where budgets get lower, who doesn’t love a free acquisition technique? Target the right audience: Attract users who are truly interested in what your app offers. Boost your brand: A well-optimized app listing creates a positive first impression for the app stores users.Ready to optimize? Here are some key steps:Keyword research: Uncover the terms users search for to find apps like yours. Craft a compelling title and description: Highlight your app's unique value proposition. Showcase stunning screenshots and app previews: Show, don't just tell, what your app does. Encourage positive ratings and reviews: Build trust and social proof. Track and analyze your performance: Adapt and improve your strategy

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3 months ago
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Dreamer
abhishek12Dreamer
asked in Acquisition

Can we keep the name of the app in appstore different for countries

Hi, We have a fitness app,now for example  -- i see that in UK the trend for Kids fitness is increasing and in US the trend for home fitness workout is increasing. So just to take advantage of this increasing trend, can i change the title of my app and keep 2 different title for UK and US? I am also thinking to change the preview images of the app. Is it a good idea to do so? Please share your thoughts. PS: And yes we do have fitness for kids as well in our app

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4 months ago
A
Dreamer
abhishek12Dreamer
asked in Acquisition

Can we add competitor name in appstore meta Keyword?

Can we add competitor brand name, in our app store meta keyword? Does apple have any guidline on this? 

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5 months ago
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Kenta Tanakadata.ai Employee
posted in Acquisition

How to analyze the competitor’s advertising performance by seeing "Creative Gallery"

First of all, Have you ever been curious about competitor’s advertising creatives?If you are a creative designer,  understanding the design elements of creatives from competitors is a crucial aspect of interest. For those overseeing user acquisition and retargeting, there is likely a keen interest in discerning what constitutes effective advertising creatives. That's where our platform, specifically the feature known as the Creative Gallery, comes into play.  By utilizing the Creative Gallery, you can delve deep into the competitor’s creative data, exploring the design aspects of their ads. You will be able to determine which advertising platform, target country, and the period were employed for high-performing advertising creatives.In other words, not only can you leverage successful advertising creatives for your own app by referencing them, but also, discovering which advertising platform that competitors are using and if you haven't tried in the past, it could present valuable oppo

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K
5 months ago
A
Anonymous
published in Acquisition

User Acquisition Five-Part Strategy Series | 10 Minute Tips & TricksOn-Demand Webinar Series

Hello data.ai Community,We recently wrapped up our five-part, 10 Minute Tips & Tricks series on UA Strategies. Each session is available to watch on-demand here in the Community, so check them out below! If you’re looking for quick, value-packed data.ai tips to enhance your user acquisition strategy, then this webinar series is for you. And the best part is that each video is roughly ten minutes long!Feel free to ask any questions in the comment section per video. Part 1: Timeline TrendsIn order to get revenue, you need to get downloads, and in order to get downloads, you need to show why your app is worth downloading. This can be done via your app's icon, screenshots, and description. You want to make sure you control all of these for your app.But equally speaking, you want to be able to monitor how your competitors are controlling theirs. Because the moment those change, it can be an indicator of a much larger marketing campaign or product update that you want to get ahead of and

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5 months ago
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Anonymous
posted in Acquisition

Webinar Q&A | Game On: Elevate your user acquisition strategy with 5 quick plays (10/31/23)

Hello and thank you for attending today's webinar title, "Game On: Elevate Your User Acquisition Strategy with 5 Quick Plays."We're excited to continue the conversation here in the Community. If you have any questions, please comment below and our panelists will reply for the rest of the day. If you have any insights you'd like to share, we welcome your thoughts as well.This webinar topics include:Increasing efficiency and cutting through the noise with data.ai's exclusive Mobile Performance Score: Learn about our cutting-edge tool that's redefining the way you measure mobile performance. Tactics to fight rising advertising costs and improve Customer Acquisition Costs: Gain insights that will supercharge your user acquisition efforts.Thank you for joining!

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6 months ago
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Elle Parkdata.ai Employee
posted in Acquisition

Better understanding of user acquisition with data.ai

What are the best ways to utilize data.ai in User Acquisition perspective? While data.ai offers wide range of mobile app data, here are few data points you can check to have better understanding of UA.  Timeline Report - Check app version updates, app market asset status In any app’s detailed analysis page, go to info>timeline. From here, you can check an app’s detailed app updated records including icons, description, version update and many more. data.ai automatically show you the changes that have been made by colors:Red indicates content that are removed or modified. Green indicates newly added content. Having a higher app update frequency is one of the known key factors to boost ASO.  Download channel - Breakdown total downloads into paid and organic Total download volume consist of paid downloads and organic downloads. If your contract includes the Download Channel report, you can get in-depth details on this. Go to Analyze > Market insights > Download channel or, in sin

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6 months ago
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Dreamer
jatinguptaDreamer
asked in Acquisition

UA strategies.

To acquire players from the west, we are running ads on fb, instagram, google, putting out content on our game pages. Is there any specific better way that we are missing out on? Do you guys know any agency or a person who has expertise in UA specifically for western market in F2P casual mobile games?

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7 months ago
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deepakvinoddata.ai Employee
posted in Acquisition

3 ways to run SDK analysis

Have the SDK acccess and wondering what’s the best way to analyse the data? Here are 3 ways to run SDK analysis  What are the top SDKs being used across different SDK types? Example - What are the top Ad Mediation SDKs based on app installsFrom Discover section, select the Top Apps → SDKs  From the filters select the type of SDK followed Platform, Country, Category and Date  Sort this by one of the 6 metrics available for your analysis Which apps have installed a specific SDK? Example - Which apps have installed the AdMob Mediation SDK into themEither from the Top SDKs report or by searching from the universal search bar on top select the specific SDK. From here, you can click on the SDK name hyperlink and then see the list of apps with the SDK and also filter this by country/category. The result will also show the Installed dates.   Please note that the Top 1000 apps per country and/or per category & subcategory is what you can see here.Can I get the full list of apps that have a

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7 months ago
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Anonymous
asked in Acquisition

How are you handling your ASO?

Our App Store Optimization is something we’re all wanting to understand and improve. How are you and your teams getting efficiency out of your ASO strategy? What are some tips you could share with the community?

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7 months ago
Arya Shah
Explorer
Arya ShahExplorer
asked in Acquisition

Market Trends for Aug'23 & Sept'23

Is there an overall drop in UA spends and DAUs which people are seeing in mobile games in August and September months? Have the CPI costs increased? If yes, what could be the probable reasons for the same? 

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7 months ago
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Anonymous
asked in Acquisition

What is the reason there is a difference between data.ai download estimates and a publishers' actual downloads?

Does anyone have any insight here?

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Emily Cid
10 months ago

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