This mobile moment

Stay up-to-date on anything and everything happening in the Mobile world. From news articles to new laws, up-and-coming mobile apps to the latest mobile trends — this is your space to discuss This Mobile Moment.

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28 Topics

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Anonymous
posted in This mobile moment

Mobile Insights Monday | Streaming Best Picture Nominees, Tik Tok Ban, & The Fall and Rise of Hypercasual

We are back with our fourth “Mobile Insights Monday” webinar. Once again, this session featured data.ai’s Principal Market Insights Manager, @Jonathan Briskman as we dove into the following industry trends. Today’s webinar takes a deeper dive into the latest dataGEMS Newsletter which included:Streaming app’s performance following Oscar-worthy movie releases Tik Tok’s potential ban and the consumer spend shockwaves it would make in the USA Are Hypercasual games trending down, or are we seeing a new rise in their virality? Watch this session on-demand and check out the relevant metrics below:If you have any questions, thoughts, or your own insights from this week’s content, comment on this thread and our team will jump in to continue the conversation. Reports: Streaming in the Spotlight: And the Oscar Goes To...With the 96th Academy Awards just around the corner, it's time to check in on how the top movies of 2023 reshaped the streaming app space. This year’s Best Picture nominees were w

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1 month ago
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Anonymous
posted in This mobile moment

Mobile Insights Monday | Tax apps, Health & Fitness, and Royal Match

We are back with our third “Mobile Insights Monday” webinar. This session featured data.ai’s Principal Market Insights Manager, @Jonathan Briskman and we’re thrilled with the insights Jonathan brought to the table. Today’s webinar takes a deeper dive into the latest dataGEMS Newsletter which included:Personal Tax Apps Filed Their Return to Prominence in January Health & Fitness Apps Get Pumped Up for a New Record Month Royal Match Ignites Rapid Path to Another $1 Billion Watch this session on-demand and check out the relevant metrics below:If you have any questions, thoughts, or your own insights from this week’s content, comment on this thread and our team will jump in to continue the conversation. Personal Tax Apps Filed Their Return to Prominence in JanuaryFrom 2018 through 2021, first-time personal tax app installs were on a roll of sequential year-over-year growth in January of each year. Then we reached 2022 and downloads of these apps dropped to their lowest January level in

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2 months ago
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Anonymous
asked in This mobile moment

Weekly Top 5 Mobile Trends (02.19.24 - 02.23.24)

We’re back with more mobile trends from last week! This week we’re talking about:🌟 Let’s dive into the headlines…🍎⚽Apple launches Apple Sports app 🍎Apple launched a new iPhone 📱app this week called Apple Sports, giving users a one-stop location to check scores, team stats and betting odds. The app supports several major sports 🥅 leagues including the 🏀 National Basketball Association (NBA), 🏒 National Hockey League (NHL) and ⚽ The Premier League with more being added at a later date.📣🎮 Nintendo Switch 2 delayed until 2025 📣Nintendo shares have fallen 📉 nearly 6% after a report suggested the launch of the Switch 2, the next version of its flagship gaming console, would be delayed. 📆 The current Switch is nearly 7️⃣ years old and so its successor is highly anticipated, originally scheduled to be released towards the end of this year.⏸️🧠 Google pauses AI tool Gemini ⏸️Google has temporarily suspended ⛔the ability of Gemini, its generative AI model, to generate images 📸 of pe

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2 months ago
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Anonymous
posted in This mobile moment

Mobile Insights Monday | GenAI Community Conversation (02.21.24)

Hello data.ai Community!Today is our second ever “Mobile Insights Monday” webinar, featuring our very own Sr. Director of Market Insights, @Randy Nelson. Randy oversees our Insights newsletter and was a major contributor to the latest State of Mobile 2024 Report. Today’s webinar takes a deeper dive into the latest data.ai Insights Newsletter -- specifically around the upward trajectory that generative ai apps are experiencing.  See some of the metrics below the video. If you have any questions, thoughts, or your own insights from this week’s content, comment below and our team will be jumping in to continue the conversation.  Early results from 2024 are very strong, with global Generative AI app downloads continuing their upward trajectory. The week between January 7 and 13 was the highest week for the genre since ChatGPT launched on Google Play in July 2023. Overall downloads in January are on track for a new high at 95 million, up 4% month-over-month, and may well surpass 100 million

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2 months ago
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Anonymous
posted in This mobile moment

Weekly Top 5 Mobile Trends (01.22.24 - 01.26.24)

Hello Community!We love talking about the latest and most relevant trends in mobile. Check out our Top Five Mobile News Stories of the Week and let us know what you find the most interesting. 📱🌟🎮🌎 Is Palworld the game of 2024? 🎮A survival adventure game released by a small company, Pocketpair, in Japan 🇯🇵 might be the biggest game of 2024. Palworld, described as “Pokemon with guns” sold five million copies within three days 🔥 of its release. The game belongs to the ‘survival adventures’ genre and so have to survive in an open-world 🌳 environment. The game is still in development 🔧 but if you’re keen to give it a go you can download the Early Access version on Steam.💰🎬 Netflix’s Q4 earnings 💰Netflix added over 13 million paid subscribers in the fourth quarter of 2023. Netflix has been making moves into gaming 🎲 lately and the recent launch of Grand Theft Auto 🚗 titles on the platform was a key 🔑 component to Netflix’s success. Some consumers are clearly signing up simply

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2 months ago
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Anonymous
posted in This mobile moment

Peacock's Exclusive NFL Coverage

One of the things we love discussing here in the Community is weekly mobile trends. We love keeping a pulse on apps that are making moves and seeing results.This week, we’re taking a look at Peacock exclusive National Football League (NFL) coverage.🏈 January 13th marked the first ever streaming-exclusive NFL Playoff game, with the Kansas City Chiefs beating the Miami Dolphins and Hard Rock Stadium exclusively on Peacock.🇺🇲 The NFL Wild Card game propelled Peacock to more than 500,000 new downloads on mobile alone in the United States🤝 Exclusive marquee event content is a great way for streaming app publishers to drive consumer engagement and adoption. 

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3 months ago
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Charlie Bloxhamdata.ai Employee
posted in This mobile moment

Temu sees biggest App Store rank drop in at least a year

Temu had their biggest fall in the US iOS App Store ranks for at least a year (possibly ever!) in the week before the Superbowl, where it fell from 1st place to 12th in the ranks (see attached photo). data.ai shows that Temu reduced their downloads from paid search by -46% that week - that's the biggest weekly fall in paid search downloads in Temu's history in the US on iPhone.Temu ran TV ads at the Superbowl, so potentially, this was cutting back to go big here, and offered $15m in giveaways but I can't see that - especially since they didn't do this last year when they ran TV ads in the Superbowl. By the day after the Superbowl, they were up to 3rd rank again, having increased downloads attributable to paid search to what it was prior to the ranking dip (but this is still at the lower end of the scale compared to historical levels of downloads from paid search).This says a lot about Temu’s UA strategy a) that on a paid search level, it’s at the lower end of the scale compared to hist

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3 months ago
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Anonymous
posted in This mobile moment

Dating apps just had their best January ever for Global Consumer Spend

In the midst of Valentine’s Day, dating apps just had their best January ever for global consumer spending.💰 Last month, more money was spent in dating apps worldwide than in any previous start of the year at $505 million, 8% higher than Jan 2023.🌍 In January 2024, we also saw a record number of dating app downloads globally compared to any previous January at 128 million.🇺🇲 There are three key favorites in the US market where we see dollars flow to; Tinder, Bumble Inc. and Hinge.❤️ Tinder is in the top 3 dating apps across the globe including in Japan, Mexico and Turkey. China is the only notable exception for large markets.👚 Having won a clear monopoly in the dating market, Tinder is now looking to transform into a lifestyle brand as they launch a debut clothing line.👇 To find out what the top dating apps are in your country, take a look at our blog linked in the comments below.  

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3 months ago
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Anonymous
posted in This mobile moment

Weekly Tops 5 Mobile Trends (01.29.24 - 02.02.24)

Hello Community, Here are data.ai’s Top Five Mobile News Stories from last week! Check them out and comment below with any questions, thoughts, or insights.🎵⛔ Universal have removed music from TikTok 🎵Universal Music Group, representing artists including Taylor Swift and Billie Eilish, has pulled its music 🎶 from TikTok after failing to reach a deal 🤝 with ByteDance over royalties.🍎👓 Is Apple’s Vision Pro the best headset yet? 🍎The long-awaited Vision Pro from Apple 🍏 hits the stores today, retailing for $3,499. With a hefty price tag, 💰 the headset has a lot to prove, but so far the reviews speak highly of mixed reality device. The Vision Pro has dual 4K micro-OLED displays, hand ✋ and eye 👀 tracking as well as other immersive features.🎮🛍️ Epic plans to launch the Epic Games Store 🎮Epic Games plans to launch the Epic Games Store on the iPhone this year in the European Union 🇪🇺 due to the EU’s crackdown on Big Tech. There are no concrete plans yet other than news that th

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3 months ago
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Anonymous
posted in This mobile moment

Mobile Insights Monday | Community Conversation (01.22.24)

Hello data.ai Community!Today is our first ever “Mobile Insights Monday” webinar, featuring our very own Sr. Director of Market Insights, @Randy Nelson. Randy oversees our Insights newsletter and was a major contributor to the latest State of Mobile 2024 Report.Today’s webinar takes a deeper dive into Randy’s favorite findings and charts from last week’s Insights newsletter content.If you have any questions, thoughts, or your own insights from this week’s content, comment below and our team will be jumping in to continue the conversation.  

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3 months ago
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Anonymous
published in This mobile moment

The State of Mobile for 2024 | Community Conversation

Hello data.ai Community!We’re so excited to announce that the State of Mobile 2024 is LIVE!The State of Mobile 2024 report is the mobile industry’s most anticipated report of the year. Download now to unlock:🌍Global trends of key metrics📱Industry analysis of Gaming, Retail, Media, Shopping and more!🌪Apps poised to disrupt the mobile space in 2024📈Fastest growing markets🏅Winning apps across the globe We also want to welcome you to the official State of Mobile 2024 community conversation. Here, you can: Ask questions about the report’s contents Share your thoughts about the report’s findings Connect with your peers and the State of Mobile authors  One of the best parts about the data.ai Community is the ability to connect with mobile professionals from around the world. So while you digest the 2024 SoM, make sure to re-visit this thread to post anything you find interesting. Or if you have questions for the authors of the SoM, comment below and they’ll jump in with their insight

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4 months ago
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Randy Nelsondata.ai Employee
posted in This mobile moment

New data.ai Insights Conversations (12.15.2023)

Hi data.ai Community,My name is Randy Nelson and I’m the Senior Director of Market Insights here at data.ai. I’m excited to have this space to dive deeper into the latest Insights newsletter from our team. We know there's a lot of information in this newsletter and we want to make sure you get the most out of it. If you have any questions, thoughts, or your own insights from this week’s content, comment below and I, along with others on my team, will be jumping in to continue the conversation. Bonus insight!But first, I’m excited to share a bonus insight here in the Community:In addition to setting a new revenue record for the first week in December, holiday-themed apps have also seen their highest-ever downloads for this period. More than 775K first-time installs of these apps took place last week, which was 52% greater than during the same period last year when there were about half a million downloads.As with this year’s spike in spending in these apps, the marked increase in downlo

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5 months ago
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KojiKojidata.ai Employee
posted in This mobile moment

Characteristics of the mobile market in 2023 in Japan

To understand the characteristics of the mobile market in 2023 in Japan, you can use App Explorer report. As a result, you can see 2,387 apps for total. You can export this report and you will see…***901 app for Games and 1,486 apps for Non-gaming apps.*** For Games, Puzzle genre apps are the most and the top app (Downloads)  is エスパーボーイ. For the Store Revenue, 6 apps out of 4 (Among the top apps for Store Revenue) were RPG, Team Battle.For Non-gaming, Entertainment genre apps are the most and the top apps (Downloads) is Lemino. For the Store Revenue, Sports : Entertainment : Social Media = 1 : 1 : 1. Remarkably, for Social Media apps were all Dating apps which means the disposable income is going to Datings apps in Social Media.  You can use these results as an entrance of investigation of the mobile market, specific genre or apps.To understand the apps as a whole, you can use App Summary and Reviews.To understand the user acquisition campaign, you can use Downloads & Revenue, Time

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5 months ago
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Lexi Sydowdata.ai Employee
posted in This mobile moment

5 Mobile App Predictions for 2024

Hello everyone, My name is Lexi and I’m the Corporate Marketing Director here at data.ai. I also work with our Insights team to curate, analyze, and produce many of the insights reports data.ai produces throughout the year.  Speaking of reports, we just released the “5 Mobile App Predictions for 2024” report which can be downloaded HERE. I’d love for you to read through the predictions and ask any questions you might have here in the Community. I and my team would love to continue the conversation, so feel free to comment below if you have any thoughts or additional insights. 😎BONUS PREDICTION😎We’re sharing a bonus prediction for Community members only. Join the Community now by clicking the Login button in the upper right hand corner and then navigate to this post here to see our bonus 2024 prediction. Here are some thoughts to consider before reading our 2024 predictions:2023 has been a year of transition and change after 2022 marked our return to ‘normal’ from the height of the pa

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5 months ago
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Randy Nelsondata.ai Employee
posted in This mobile moment

New data.ai Insights Conversations (12.01.2023)

Hello data.ai Community! My name is Randy Nelson and I am the Senior Director of Market Insights here at data.ai. I'm also the creator of our bi-weekly Market Insights Newsletter, the latest edition of which is hitting inboxes across AMER, EMEA and APAC today.As usual, we’ve tried our best to bring you original analyses that provide context around current trends and happenings you won’t find elsewhere. Since we love researching the app ecosystem, we tend to pack these newsletters a little more full than you might be used to, so there’s plenty to discuss. We also have more to say on most of the topics, which can thankfully spill over here and hopefully spark some conversation. The team and myself are here and excited to talk with the community!Looking at our stories this time, the one with the most threads to pull on and is likely to become a fully fledged blog post soon (and likely part of a report) is the steep decline of titles that utilize non-mobile-gaming IP: comics, movies, TV sh

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5 months ago
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Tony Yudata.ai Employee
posted in This mobile moment

Tinder Now Lets Mom Pick Your Next Date

Hey folks! Tony here. Your friendly neighborhood Sr Enterprise Customer Success Manager at Data.ai. I typically work with our investment clients but I came across this interesting Tinder article that I had to share. Apparently Tinder now lets family and friends play matchmaker?!Thankfully I’m off the market, but please do not tell my mother about this feature! While the new feature is hilarious, it is a really creative way to add new users, increase time spent, and potentially add engagement from the non-single demographic. Creative feature that pulls on "industry" metrics to influence the product roadmap: "According to a study commissioned by Tinder, over 75 percent of young singles discuss their dating habits multiple times a month with their friends, so this just optimizes the process a little."I’d love to hear what others in the Community think? Has anyone tried this feature...maybe during Thanksgiving dinner?

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5 months ago
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Anonymous
posted in This mobile moment

Weekly Top 5 Mobile Trends (11.20.23 - 11.24.23)

Hello everyone! Here are the top 5 weekly mobile trends from last week:📣📰 Sam Altman is back at OpenAI 📣In a dramatic reversal ⏪ of events, Sam Altman, will return 🤝 to OpenAI as CEO with Greg Brockman his co-founder alongside him. We looked at consumer behavior during the uncertainty to see 🔎 if recent leadership changes spurred further interest and usage in the app. Read 👀 our earlier post to find out.❓🌐 Siri or ChatGPT voice assistant❓Amidst the restructuring, OpenAI’s ChatGPT Voice feature is now available to all free users. Apple’s 🍎 latest smart phones, 📱the iPhone 1️⃣5️⃣ Pro and Pro Max, allow you to replace Siri as your voice 📞 assistant and reconfigure the Action Button to activate ChatGPT instead. Which is your preferred voice assistant?📣✋ Google Meet now detects when you raise your hand 📣This new AI powered feature on Google Meet recognises when your physical hand 🙋is raised and triggers the hand 🖐️ raise icon to notify participants in the video 📽️ call. This

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5 months ago
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Charlie Bloxhamdata.ai Employee
posted in This mobile moment

The crazy case of Wrapped for Instagram - now shut down

Over the last two weeks a new app has popped up out of nowhere, and shot to the top of the App Store charts in the US and UK - dethroning Temu in the process, before being seemingly removed by Apple completely. Driven by going viral TikTok, Wrapped for Instagram was an app developed by a third party ‘Wrapped Labs’ (i.e. not by Meta) and was marketed as giving Instagram users a Spotify Wrapped style experience. Users could supposedly see how many hours they had spent on Instagram in 2023, who their best friends were and even who had viewed their profile the most (i.e. who’s been stalking you on Instagram). Over 100m had viewed the #InstagramWrapped on TikTok but many of the videos had users claiming it was a scam as the insights from Wrapped for Instagram changed every time users used it and given that users also had to put in their Instagram user name and password, there were very justifiable fears that their Instagram accounts were at risk of being hacked. Users could even choose to s

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6 months ago
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Anonymous
posted in This mobile moment

Weekly Top 5 Mobile Trends (11.06.2023 - 11.10.2023)

Hello data.ai Community,Here are last week’s top 5 mobile trends: 🌎 OpenAI’s ChatGPT now has 100 million weekly active users 🔥🌎OpenAI’s CEO Sam Altman announced that ChatGPT now has 100 million weekly users, 2 million of whom are developers. The platform was launched nearly a year ago and, within two months, had an estimated 100 million monthly users, setting the record 🏆 for the fastest-growing user base.👾 Nintendo confirms live-action Zelda movie 🎬👾The massively popular video game 🎮 franchise “The Legend of Zelda” is set to be made into a live-action film. Following the success of Nintendo’s “The Super Mario Bros. Movie," The Legend of Zelda” is the next game to debut on the big screen 🎞 📣 Samsung announces ChatGPT alternative 🧠 📣Samsung has unveiled its own generative AI model called Samsung Gauss. Samsung Gauss consists of three tools: Samsung Gauss Language 🌍, Samsung Gauss Code 🧑‍💻, and Samsung Gauss Image 🖼️. The model is planned to be incorporated into phones, l

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6 months ago
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Anonymous
posted in This mobile moment

New data.ai Insights Conversation (11.13.2023)

Hello data.ai Community,This is our first ever conversation centered on the topics in this week’s data.ai “Insights Newsletter.” If you have any questions, thoughts, or your own insights of your own from this week’s newsletter, comment below and our Sr. Director Market Insights, Randy Nelson (along with others) will be jumping in to continue the conversation. New ai app insights and more from data.ai As we enter the home stretch of 2023, the data.ai Market Insights team is increasingly focused on the biggest trends of the year and where they could lead the mobile ecosystem in 2024. We’re also taking the temperature of various verticals, like mobile games, to see if they fared better than expected this year. We’re doing this from numerous angles, some you’ll see here and others in our upcoming State of Mobile 2024 report in January.Cheaper, Ad-Supported OTT Tiers Are Putting the Squeeze on Pricier Subscriptions2021 saw a surge in free, ad-supported (AVOD) streaming options on mobile. Th

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6 months ago
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Anonymous
posted in This mobile moment

Weekly Top 5 Mobile Trends (10.30.2023 - 11.03.2023)

Hello and happy Friday everyone!What was happening in Mobile this week? Check out the top 5 trends below. 📣X introduces audio and video calls 📲📣X is introducing voice and video calls to the platform. 📞 The new feature is currently in testing 🧪 but is available to iOS users, soon to be released on Android. This is another update to X following Elon Musk’s promise to make X an “everything app.” 🎮The *new* Fortnite Chapter 1 🔫 🎮Fortnite is “rolling back the clock to 2018” in their much anticipated new launch, Chapter 1. The time-traveling tale 🕰️ is set to bring back old locations and remixes on classic skins, all of which have been spotted 👀 in a new teaser trailer 🎬. Fortnite Chapter 1 launches on 3/11/2023.💰Microsoft selling Copilot AI tool 📊💰Microsoft is capitalizing on the new era of AI with its new add-on tool. The Microsoft 365 Copilot is now available for Office app subscriptions, specifically those for business. The feature costs $30 per person per month and is esti

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6 months ago
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Anonymous
posted in This mobile moment

Weekly Top 5 Mobile Trends (10.23.2023 - 10.27.2023)

Hello everyone,This post is a tad late since it refers to last week, but nonetheless, still helpful as we start a new week and jump into November! Check out the latest mobile trends from the end of October: 🛍️ Farfetch’s Acquisition of Yoox Net-a-Porter Stake Gets EU Approval 🇪🇺The complex agreement would see the luxury marketplace eventually take control of its top competitor from current owner Richemont.💸 Apple Pay Later is now available to all users in the US 🇺🇲Apple is making Apple Pay Later available to all users in the United States. Apple Pay Later allows users to split the cost of an Apple Pay purchase into four equal payments over six weeks without interest or late fees.🗺️ Google Maps is getting new AI-powered search updates, an enhanced navigation interface, and more 🌍Google is adding a slew of new updates for Maps, including a few AI-powered features that are designed to make it easier for users to search, explore their surroundings, and get to their destinations.💠

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6 months ago
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ejonesdata.ai Employee
posted in This mobile moment

Weekly Top 5 Mobile Trends (09.25.2023 - 09.29.2023)

📰Dive in to data.ai’s Top Five Mobile News Stories of the Week 📱🌟 📱iPhone 15 Pro Revolutionizes Mobile Gaming: Resident Evil 4 Sets the Stage!🎮 Apple's iPhone 15 Pro is breaking barriers with its $60 Resident Evil 4 remake, defying industry doubts about mobile gaming. This move marks a critical moment in testing mobile's potential for AAA titles.  Is this the dawn of a new era in mobile gaming? 🚀📱   🚀 Tinder Launches Exclusive $499/mo Subscription: Tinder Select For $499 per month, this exclusive invite-only subscription lets you message users you haven't matched with and boosts your profile's visibility among the "most sought-after" users. This premium plan aims to offer an elite dating experience for the top 1% of active users. 💑📱 🗣️ OpenAI's ChatGPT: Now Speaks and Sees! OpenAI introduces a game-changing ChatGPT update, enabling two-way spoken conversations. ChatGPT's large language model fosters natural dialogue, with five human-like voices and the ability to respond to

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7 months ago
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Charlie Bloxhamdata.ai Employee
posted in This mobile moment

ios 17 Updates

Hi everyone,  If you haven’t updated to iOS 17, it’s worth doing so to experiment with a few of the new features particularly those that have already led to new features in apps: Carrot Weather -  Thanks to Apple’s new Personal Voice accessibility feature, which mimics a user’s voice, Carrot can now sound just like you when providing weather updates. In order to use Personal Voice you need to read 150 phrases into your phone (takes about 15 minutes) and then the machine learning algorithm learns what your voice is like and aims to recreate it.  https://techcrunch.com/2023/09/18/carrot-weather-for-ios-17-introduces-a-voice-impersonation-feature-and-more/ Pixel Pals - with widget updates to iOS 17, Pixel Pals have taken full advantage and created fully interactive home screen games. There’s even a hack to make the app logo transparent which could really make the Pixel Pals logo stand out https://apps.apple.com/us/app/pixel-pals-widget-activity/id6443919232Facetime via Apple TV -Apple wil

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7 months ago
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ejonesdata.ai Employee
posted in This mobile moment

Weekly Top 5 Mobile Trends (09.18.2023 - 09.22.2023)

Welcome back to this week’s roundup of trending news in the mobile world! 📰  🍔🎉 Wendy's Celebrates National Cheeseburger Day with a Penny-Saving Deal! 🎈 To mark National Cheeseburger Day on Sept. 18, Wendy’s is offering a Jr. Bacon Cheeseburger for just a penny with any purchase in-app from Sept. 18 - 22. Simply check the "Offers" section on Wendy's app.. Mobile marketers out there - stay tuned, we’ll be watching closely to see how this move boosts downloads and engagement.📱🍔💲 🛍️ TikTok Takes on Amazon with Big Holiday Discounts 🎁 TikTok plans a month-long holiday discount campaign starting late October. It aims to lure shoppers to its new online marketplace by offering up to 50% discounts. This move puts TikTok in direct competition with Amazon and Walmart during the busy holiday season. 🚀📱🛒🎉 Unity Revises Fees Amid Developer Backlash 🎮 Unity, a popular game development engine, faces backlash for a proposed $0.20 fee per game install for titles selling over 200,000 copie

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7 months ago

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