We are back with our third “Mobile Insights Monday” webinar. This session featured data.ai’s Principal Market Insights Manager,
Today’s webinar takes a deeper dive into the latest dataGEMS Newsletter which included:
- Personal Tax Apps Filed Their Return to Prominence in January
- Health & Fitness Apps Get Pumped Up for a New Record Month
- Royal Match Ignites Rapid Path to Another $1 Billion
Watch this session on-demand and check out the relevant metrics below:
If you have any questions, thoughts, or your own insights from this week’s content, comment on this thread and our team will jump in to continue the conversation.
Personal Tax Apps Filed Their Return to Prominence in January
From 2018 through 2021, first-time personal tax app installs were on a roll of sequential year-over-year growth in January of each year. Then we reached 2022 and downloads of these apps dropped to their lowest January level in at least seven years. Various factors contributed to this decline at the time, including reduced IRS enforcement, the end of government stimulus checks leading to smaller returns for filing and concerns over the security around e-filing due to cyber attacks.
Health & Fitness Apps Get Pumped Up for a New Record Month
Back in the 1/19 edition of Data Gems, we looked at the “early returns” on fresh new Health & Fitness category downloads in the front half of January. Now we have the full data, and it reveals some very good news for makers of these apps: They’re more in demand than ever.
Royal Match Ignites Rapid Path to Another $1 Billion
Finally in this edition, we have a new speed record watch in the mobile gaming space and a new way to look at the performance of other titans in the category as they build their legacies. The impending record belongs to Turkish publisher DreamGames and its M3-Meta genre puzzle title Royal Match, which is poised to make the climb from $2 billion to $3 billion in lifetime consumer spending in just five months.
