Question

What is the reason there is a difference between data.ai download estimates and a publishers' actual downloads?

  • 11 July 2023
  • 1 reply
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Does anyone have any insight here?


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Sometimes a publisher may have a different definition of what constitutes a download. data.ai counts unique downloads on a daily basis from iOS and Google Play app stores. Downloads do not include app updates or when the same account deletes and re-downloads an app, or downloads the app on another device. 

For more information on data.ai Download estimates methodology, check out our help center article

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