Monetization

Start the conversation on optimizing monetization strategies (In-App Purchases and Ad Revenue). Connect with monetization experts who are leading industries with the right ad mix and diversifying their revenue streams to protect and grow their overall revenue.

  • 4 Topics
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4 Topics

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Taylor LundgrenCommunity Manager
published in Monetization

Mobile App Monetization Guide | Community Conversation

Hello data.ai Community, My name is Taylor Lundgren and I’m the Product Marketing Manager for Mobile Adtech & UA here at data.ai. We're so excited to announce the launch of the Mobile Monetization Guide! We invite you to join in on this special Community conversation dedicated to discussing the Mobile App Monetization guide's content and related topics. If you have any questions, thoughts, or need clarification on anything in the guide, please comment below and you’ll be able to engage with the guide’s creators and your peers to gain additional and valuable insights.  Guide Details:We worked with a great partner in Google to produce this new guide which covers tips, tricks and best practices for mobile app monetization. This is a key resource to help you boost your revenue, optimize your monetization strategy or discover how to streamline your acquisition-to-purchase pipeline.We've broken the report down into a few sections : Market and Product Overview Global Market Data Monet

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10 days ago
Alex Williams
Alex WilliamsCommunity Manager
posted in Monetization

TikTok’s monetization dethrones gaming royalty

TikTok continues to redefine what’s possible in mobile monetization. In Q1 2023, TikTok became the first app to ever surpass $1 billion in consumer spend in a single quarter. Honor of Kings, a game and the second best app, earned $570 million in global consumer spend across iOS and Google Play, while YouTube rounded out the top three with more than $530 million. Consumer spend totals alone do not reveal how much of a unicorn TikTok is in terms of in-app purchases. While nearly 70% of in-app purchase spending in non-game apps comes from subscriptions, TikTok bucks this trend by relying on one-time purchases (typically more popular among gaming) to gift to their favorite streamers. TikTok is the only non-gaming title among the top 10 by one-time purchase revenue in the United States, leading hit games like Candy Crush Saga, Roblox and Pokémon GO. The social video giant has built a large and loyal fan base, allowing it to forgo the reliability of the subscription model and instead rake in

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Alex Williams
4 months ago
Alex Williams
Alex WilliamsCommunity Manager
posted in Monetization

Insider Tips: Competitive monetization strategies

In data.ai’s Insider Tips report, we outline just how vital Total App Revenue is for your app in our five Insider Tips.Learn everything from optimizing your ad networks to strategizing for your genre by digging into your competitor’s successes. And discover how two leading brands (Voodoo and Badoo) implemented winning monetization strategies based on ad revenue and IAP.Total App Revenue empowers you to identify the revenue streams making up the $500 billion mobile economy.Check out the latest report to see how you can anticipate your competitor’s monetization plan (before they do) – and your app can be more profitable than ever.

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Alex Williams
4 months ago
Alex Williams
Alex WilliamsCommunity Manager
posted in Monetization

State of App Revenue 2023 | Report

Have you read the State of App Revenue 2023 Report yet? Our team at data.ai is thrilled to share our latest app revenue report revealing never-before-seen insights into the complete picture of mobile monetization!READ THE BLOG POST HERE. ----------------------------- The app economy is worth ~ $500 billion, of which $336B (67%) comes from advertising and $167B (33%) from in-app purchases. Apps including Instagram and TikTok captured roughly 65% of this advertising spend, while games snagged 35%. This is the opposite of the dynamic seen with in-app purchases, where games account for the majority of app store consumer spend at 66%, while apps capture the smaller portion at 34%. Mobile advertising spend is not only a bigger chunk of the total revenue, but it also grew much faster at 14% YoY in 2022 despite significant headwinds such as General Data Protection Regulation (GDPR) in Europe and Apple’s App Tracking Transparency. App store consumer spend on the other hand decreased slightly in

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Alex Williams
4 months ago

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